Alfa logo history
The logo is divided into two and the emblems of the Alfa hometown of Milan and of the great Milanese "Visconti family.
On the left is the red cross on a white background, which refers to the time of the first Crusade, when many Milanese soldiers were among the Lombards who followed Giovanni Rho to the Holy Land. The Red Cross is the symbol, while the white symbolizes the white shirt, they were forced to wear under their armor to protect them from the fierce Palestinian Sunday.
Alfa Romeo 166 On the right front of the badge are the arms of the Visconti family, who later became recognized as those of the city of Milan.
There are several stories about the snake was coming from. Some said he represents the black Lombards to wear around the neck in a case like a bit of luck - or the dragon, who at the beginning of the fifth century, plagued Milan and was finally killed by Uberto, Squire of Angera and the founder of the Visconti family, - or it could be the symbol of Ottone Visconti, who fought a duel with the Saracens victorious leader, Voluce during the first crusade. The city of Milan, however, says that the snake has nothing to do with the Visconti family.
The company operates Gattamelata street in Milan, in the industrial area called "Portello", the trademark ALFA, an acronym for Anonima Lombarda Fabbrica Automobili, a limited company building cars. This name is chosen because it takes the first letter of the Greek alphabet and can mark the beginning of a new activity in the automotive industry, that of sports cars. The company was created after the takeover by a group of industrialists Lombardic a small structure in the automotive, belonging to french Alexandre Darracq. He had tried, unsuccessfully, an industrial venture in the Kingdom of Italy.
Since its origin and its first logo, the company wants to remind its links with its town of origin: on one side of the snake Visconti (famous Biscione), the other the red cross on a white background, the symbol of the Lombard capital, Milan. The 250 employees from the resumption of the activity of Darracq are all integrated in the new company set itself the ambitious target of producing 300 cars per year.
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