Brammo car logos

Brammo car logo

BrammoUltima

Brammo, Inc. is an electric vehicle company based in Ashland, Oregon, United States. Its first production electric motorcycle, the Enertia, is assembled there and is selling online via the company's website and at select Best Buy  stores on the West Coast, with an expected roll-out of the bike nationwide in Q3 of 2009.

Brammo Motorsports began in Craig Bramscher's garage after he visited several Ferrari and Lamborghini dealerships in Hollywood and Los Angeles, California, looking for a supercar  that he could comfortably sit in. Bramscher, who was a football player at his high school, Shawnee Mission South, is 6 ft 3 in (1.91 m) tall but has described himself as "long-waisted, so I sit like I'm 6 ft 6 in (1.98 m) tall." Bramscher set out to design and build a car comparable to the McLaren Formula 1 car, but which would comfortably accommodate a 6 ft 8 in (2.03 m) tall person weighing 300 lb (140 kg). On September 4, 2002, he registered the name "Brammo Motorsports" with the state of Oregon.

Brammo began importing the Ultima Can Am in an attempt to understand at a basic level the components, tools, and processes needed to manufacture a complete vehicle. They continued to import the cars from Ultima in component form, assemble them, and sell them to customers. Customers were offered “build journals," which enabled them to watch their vehicle being built in near real-time online.

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