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Edsel Logo, HD, Png, Information

in All Car Brands. Dec 15, 2017

Edsel logo (1200x1200) png

Edsel Logo
1200x1200 HD png

Edsel Information
Founded 1957
Headquarters Dearborn, Michigan, United States
Defunct 1960
Parent Ford Motor Company
Overview

Edsel is an automobile marque that was planned, developed, and manufactured by the Ford Motor Company for model years 1958–1960. With the Edsel, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market. Ford invested heavily in a yearlong teaser campaign leading consumers to believe that the Edsel was the car of the future – an expectation it failed to meet. After it was unveiled to the public, it was considered to be unattractive, overpriced, and overhyped. The Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on the Edsel's development, manufacturing, and marketing.

The very name "Edsel" became a popular symbol for a commercial failure.

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