Scion Logo (2003-Present)
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|Fate||Absorbed into Toyota|
|Headquarters||Torrance, California, United States|
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The Scion logo is quite recognizable, designed originally by Los Angeles company Fresh Machine. Most analysts see it as a stylized “S” encircled and overlaid with the Scion nameplate. Others see it as the dorsal fin of a swimming shark, suggesting dynamic movement and the thrills of West coast watersports. It could be the mirrored image of a road leading into the horizon. It could even be two scythes (similar to the Scion name) or inspired by the negative space on the badge of the Toyota Sienta.
Scion’s name is based off the Old French cion, ciun, cyon, or sion, meaning a shoot or twig. It’s commonly used as the root for “descendant of.” Thus, Scion is the “descendant of” Toyota.