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Smart Logo, HD, Png, Meaning, Information

in All Car Brands. Dec 23, 2016

Smart Logo (1994-Present) 1366x768 HD pngSmart Logo (1994-Present)1366x768 HD png

Smart Information
Founded 1994
Founder Nicolas Hayek
Headquarters Böblingen, Germany
Owner Daimler AG
Official Site www.smart.com
Overview

In late 1982, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches.

In 1993, Hayek discreetly began approaching other car companies with the Swatchmobile project. Rebuffed by BMW, Fiat, General Motors and Renault, he finally reached an informal agreement with Daimler-Benz AG, maker of Mercedes-Benz cars.

Smart Symbol (1994) 2048x2048 HD pngSmart Symbol 2048x2048 HD png

"Smart derives from cooperation with Swatch and Mercedes: Swatch Mercedes ART. In its branding, the company lowercases its logotype and the logo incorporating a "c" and an arrow for "compact" and "forward thinking" respectively.

Smart Text Logo 1920x1080 HD pngSmart Text Logo 1920x1080 HD png

"These two companies have their names imprinted into the smart brand as ‘s’ stands for Swatch and ‘m’ stands for Mercedes-Benz. ‘art’ reflects the unorthodox approach for car manufacturing that the company has followed since its foundation in 1994.

Smart Logo 640x480

Smart Emblem 640x480

Smart Symbol 640x480

"The 3D ‘c’ letter is designed in gradient shades of silver color, while the arrow at the right side is all yellow. The ‘smart’ word, accompanying the logo, is designed in grey color.

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3.Mercedes-Benz
4.BMW↑ 1
5.Honda↑ 2
6.General Motors
7.Ford↓ 3
8.Nissan↑ 1
9.Hyundai↓ 1
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( Ranking 2015 - Forbes )
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