Toyota Logo (1989-Present)
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|Headquarters||Toyota, Aichi, Japan|
|Slogan||"Let's Go Places"|
Toyota Motor Corporation produces vehicles under five brands, including the Toyota brand, Hino, Lexus, Ranz, and Daihatsu. It also holds a 16.66% stake in Fuji Heavy Industries, a 5.9% stake in Isuzu, a 3.58% stake in the Yamaha Motor Company, and a 0.27% stake in Tesla, as well as joint-ventures with two in China (GAC Toyota and Sichuan FAW Toyota Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), along with several "nonautomotive" companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world.
Toyota Symbol (Red)
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Toyota logo is known worldwide as a combination of three ovals. The two overlapped inner ovals represent connection between the hearts of the customers and the heart of the company as well as mutually trusted relationship between them. Graphically they also symbolize ‘T’ for Toyota. The two ovals are embedded into a large ellipse that stands for world embracing Toyota.
Toyota Text Logo (Red)
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The red color in the Toyota logo represents passion, energy and excitement, whereas the silver color depicts sophistication, creativity and perfection of Toyota’s products.
Toyota Logo (1937)
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The first emblem that appeared on Toyota cars in 1937 was the last name of the founder, Kiichiro Toyoda, in red letters, embedded into what seemed to be a diamond figure.
The current version of the Toyota logo was first introduced in 1989. It comprises of three ellipses that symbolize wheels, motion, speed and unity. Taking a closer and more careful look, one can easily notice that the two intersecting ellipses in the middle, combine to form the letter “T”, are surrounded by the third. These intersecting ellipses are meant to represent customer and the product, while the outer ring typifies the world and the global nature of the company.