Cadillac CTS intends to push the golden fashion Limited Edition
Limited popularity, more luxury limited edition. This is the current fashion industry in the major suit some experience product strategy. Did not think of this wave of the wind soon blow to the automobile industry. More and more with cross spirit and fashion car brands, except in invite more fashionable and more dynamic spokesman on anything, from product itself also began to try to make some.
Recently a related news, just in the Shenzhen aircraft carrier Minsk for grand released new08Cadillac CTS, to tie in with the Olympic Games marketing environment in China, may be launched golden fashion limited edition.
Analysis of the industry: Cadillac introduced gold limited edition fashion design, one is "gold" meaning Deluxe, bright, and symbolizes the high-end luxury Cadillac brand is very fit, proper; second, this is Cadillac focus on the Beijing Olympic Games a marketing attempt, after all," golden" meaning the gold medal, gold theme fit the marketing environment.
The message is not weakness lends wings to rumours., we can even from prior to the interview to get some traces:
In early January of this year 's North American auto show, the Cadillac brand related person to disclose, to congratulate the new 08version of the CTS in the North American market on the obtained excellent results, they will be in the second quarter of this year launched a limited edition new CTS synchronization, and the introduction of the Chinese market. This section of CTS in specific product configuration and no particular change, but to provide consumers with a more attractive colors, one color tailor-made for the Chinese market, even rumors would be for Liu Xiang to create special.
At present, the new08 CTS market in China has identified rolled red, silver, black three, and likely will be formally this year in April sales. Gold Limited Edition CTS should not be launched the same period, specifically when the launch, we rub one's eyes and wait.