Zeekr Logo, HD Png, Brand Overview

Zeekr Logo Description

The first letter of Zeekr, ‘Z’ represents Generation Z. Generation Z is the new consumer force, born between the mid-90s and the early 2010s, who have grown up in an increasingly digital world. They have new ideas when choosing which products to buy and expect a uniform digital experience that covers their home, office, as well as their car. They also see electrification as the norm and not as an alternative.

The rest of the name is derived from ‘geek’, a term for those that are fixated with and have extensive knowledge of technology, further fitting the technological focus of the brand.

Source: zgh.com/media-center/story/what-is-a-zeekr/