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Audi vs. BMW vs. Mercedes – Which Brands is for YOU?

Audi, BMW, and Mercedes are each appealing in their own unique ways to different types of people.

Mercedes vs. BMW vs. Audi – Which Brands is for YOU?

Many people have asked me which is the best car manufacturer: Audi, BMW, or Mercedes? It's a question that comes up often and one that can be difficult to answer. All three brands have a reputation for being exceptional in the automotive industry. However, even though the three different manufacturers have converged in many respects over the course of their respective histories, each of them still maintains its own individual identity and possesses its own set of distinctive attributes.

Well, to give you an answer, we'll start by looking at some of the common questions people want to be answered. But first… let's look at some of the interesting facts from each company.

Here's a rundown of each brand and what makes them unique. We'll start with reputation, followed by price, and ending with overall opinion.

Which Car Brand Has the Most Prestige?

Mercedes (Win)

Mercedes vs. BMW vs. Audi – Which Brands is for YOU?

Mercedes-Benz remains the world's most popular luxury car brand, outselling its German arch-rivals BMW and Audi for many successive years. In addition, Mercedes-Benz remains the world's most valuable luxury automotive brand for the seventh consecutive year, according to Interbrand's Best Global Brands 2022 survey.

Mercedes have a reputation for making high-quality, luxury vehicles that are a pleasure to drive and give off an aura of professionalism and elegance. So, it's understandable that they are one of the top vehicles of choice when it comes to business cars.

For over 100 years, Mercedes-Benz has been known for its distinctive three-pointed star and for embodying typical Mercedes brand values such as fascination, responsibility, and perfection. As a result, Mercedes-Benz is also the clear winner regarding resale values.

Moreover, from society's point of view, the Mercedes now becomes the status symbol, and people bear the cost of the luxury car due to its high reputation in society.

Mercedes are the most expensive among cars of the same class.

RELATED: The 10 Best Mercedes-Benz Cars of All Time

Which Car Brand Offers the Best Handling?

BMW (Win)

Mercedes vs. BMW vs. Audi – Which Brands is for YOU?

While we have given BMW the slight edge in this guide, ultimately the choice is yours: We think BMW offers a better driving experience and a range of models to suit all tastes, but at the same time, Mercedes offers better driver comfort and technology.

That said, if you have the money to spend on either a BMW or Mercedes, it's very hard to go wrong with any model in their range nowadays. But it's a general rule of thumb that if you want something sportier, stick to BMW; but if you want something premium and classy, Mercedes-Benz may suit you better.

When it comes to great handling, you can't go far wrong with any BMW M car. With the BMW M5 CS, however you are getting the best that the brand has to offer. The steering is quick and precise, and there's plenty of grip from the all-wheel-drive system.

There's BMW, a true up-and-comer in this industry. BMW strongly emphasizes the driving experience itself, particularly the enjoyment that can be derived from agile handling on winding roads. The growth in demand for these particular models can be attributed to the production brand's decision to expand its SUV lineup. In addition, a younger demographic is typically drawn to BMW because of its dedication to creating an enjoyable driving experience.

It is worth noting that BMW has retained the crown of best-selling German luxury automaker for the 2021 and 2022 years, beating Mercedes-Benz by a minimal margin.

BMW and Audi have parity prices, which can be slightly ahead of each other depending on the dealer.

RELATED: The 10 Best BMW M Cars of All Time

Audi occupies the golden mean.


Mercedes vs. BMW vs. Audi – Which Brands is for YOU?

To begin, you should expect Audi to place emphasis on all-wheel drive, which will make their vehicles trustworthy in a variety of climatic conditions. This gives an edge in handling, safety, and tenacity of the car on the roadway in any weather. BMW and Mercedes have been producing rear-wheel drive cars for a long time, although this trend has begun to fade, especially in the compact class.

Next, Audi often edges out its competitors if you want to prioritize looks over everything else. When it comes to the interiors of its vehicles, in particular, the Audi brand is dedicated to the presentation of a luxurious aesthetic. Audi pays meticulous attention to every facet of a car, regardless matter how seemingly minor it may seem. However, their attention to detail is faced head-to-head with the dominant presence of Mercedes, another brand noted for the grandeur of its interiors, the strength of its engines, and the smoothness of its rides.

Although the rivalry between the three has been raging on for almost 100 years, and the battle between BMW and Mercedes remains quite fierce, Audi has been losing ground to both Mercedes and BMW in recent years, and the gap is widening.

RELATED: Top 10 Best Audi Cars Ever


The three German luxury car brands--Audi, BMW, and Mercedes-Benz--each have qualities that make them appealing to different types of people. Consequently, making an objective decision between BMW, Mercedes, and Audi is impossible, at least in certain respects. Different people have varying preferences, requirements, and price ranges. Consequently, arriving at one of these three options is primarily dependent on one's own personal preferences rather than on any objective criteria.

Customers looking for luxury should consider purchasing a Mercedes, while those looking for driving pleasure should consider purchasing a BMW. Audi is positioned in the middle and offers a mix of the two by combining a slick design with a significant amount of cutting-edge technology. Your choices will determine which option is best for you now that you have an overview of the benefits that come with selecting each brand.

For some drivers, the prestige of their favorite brand will outweigh all other considerations. But for others, a careful analysis like this can point them in the right direction for a car that fits their needs.

So there you have it—a comparison of these three luxury car brands: Audi, BMW, and Mercedes. Hopefully, this resource has provided you with a clear sense of the benefits that each brand has to offer.

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