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Pirelli Logo, Png, Meaning

The design of the logo is intended to convey a sense of speed and acceleration, with the overstretched "P" almost making a 'varoom' sound as it accelerates across the page.

PresentCurrent Pirelli Logo

Current Pirelli Logo, Size: (3400x955)Download (PNG)

Pirelli Logo Meaning

According to Pirelli, the logo came about after the company's US representative requested a symbol that he could use on advertising. Its overstretched P almost makes a 'varoom' sound as it accelerates across the page, forming a roof over the other letters in the tyre brand's name.

“The elongated P with its clever shift from thick to thin and back was a highly evocative way to portray the elasticity of Pirelli’s premium products.”

Brand Overview

Founded: 1872

Founder: Giovanni Battista Pirelli

Headquarters: Milan, Italy

Official Site:

Pirelli & C. S.p.A. is an Italian multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina.

As of 2019, Pirelli is the 7th largest tire manufacturer behind Bridgestone, Michelin, Goodyear, Continental, Sumitomo and Hankook, and is focused on the consumer business (tyres for cars, motorcycles and bicycles).

Learn More: Pirelli Wiki

Other Logo

RedPirelli Logo

Pirelli Logo, Size: (2100x550)Download (PNG)

In an attempt at standardisation, in 1982 Salvatore Gregorietti of Unimark drew up a manual with instructions on how the logotype was to be used with the approved designs of the letters "R" and "E". In 1997 Pierluigi Cerri edited a bilingual handbook laying down the colour standards of reference.

[1] ^ YouTube: How to Draw the Pirelli Logo
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