GMC Logo (Present)
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|Rapid Motor Vehicle Company
|William C. Durant
|Detroit, Michigan, United States
GMC (General Motors Truck Company), formally the GMC Division of General Motors LLC, is a division of the American automobile manufacturer General Motors (GM) that primarily focuses on trucks and utility vehicles. GMC sells pickup and commercial trucks, buses, vans, military vehicles, and sport utility vehicles marketed worldwide by General Motors.
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The GMC emblem has always been one the most recognizable logos in North America and has always incorporated the three letters forming the company’s name. Basically, it doesn’t carry anything but the G, M and C letters, painted red and decorated with silver borders.
Despite being a very simplistic emblem, the GMC logo is designed to impress with its large font and symbolizes raw power that is essential for the vehicles produced by the brand. No sophisticated elements, no glamour whatsoever, just brutal utility — this is what GMC owners look for in their trucks and SUVs, and the logo is a perfect representation of these values.