Lexus Logo (1988-Present)
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| Lexus Information | |
|---|---|
| Founded | 1983 |
| Founder | Eiji Toyoda |
| Headquarters | Nagoya, Japan |
| Toyota | Toyota |
| Slogan | "The Pursuit of Perfection" "Amazing in Motion" |
| Official Site | www.lexus.com |
| Overview |
Lexus is the luxury vehicle division of Japanese car maker Toyota. The Lexus marque is marketed in more than 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is quickly becoming a strong competitor to Mercedes-Benz, BMW and Audi which are some of the best-selling luxury automobile brands in the world. |
Lexus Symbol (Black)
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Molly Designs and Hunter Communications were assigned to create logo for the brand. The first version of the badge consisted of letter L which was encased inside an oval theme of steel gray. Representatives of Toyota said that the logo was adoption of precise math formula. The first autos with new logo on their body were resented in 1988 at the Chicago, NY and LA Auto Show.
The Lexus logo features a steel gray theme which depicts creativity, perfection, sophistication and modernity.
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