Acura Logo (1990-Present)
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|March 27, 1986
|Honda Motor Company
|Minato, Tokyo, Japan
|"Precision Crafted Performance"
Since its inception, Acura has been a trailblazer in the automotive industry. In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti.
Acura Symbol (black)
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The logo of the company was first introduced in 1990 and according to the official explanation represents a caliper, a precise and accurate measuring instrument with the idea to highlight exceptional quality of the brand’s vehicles. However, many observers noted the resemblance of the emblem to the capital ‘H’ and ‘A’ letters, which apparently were understood to mean Honda and Acura.
The white color in the Acura logo represents confidence, integrity, purity and the element of metal whereas the black color depicts elegance, sophistication and power.