Not only is the Nissan name an abbreviation for the original company, it's also a combination of Japanese characters “ni” (“sun”) and “ssan” (“product” or “birth”).
For decades more, Nissan's logo has stayed true to a belief held by its founder Yoshisuke Aikawa, "Shisei tenjitsu o tsuranuku," which he interpreted to mean, "If you have a strong belief, it penetrates even the sun."
Nissan's new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation. The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.
"Inspiration was drawn from breakthroughs in science, technology and connectivity, the aim to make the new logo "thin, light, and flexible." Conveys that Nissan is driving towards an electrified future.
Not only is the Nissan name an abbreviation for the original company, it's also a combination of Japanese characters “ni” (“sun”) and “ssan” (“product” or “birth”). The meaning of the Nissan logo comes from the "classic" Datsun Logo, based on the flag of Japan and Japan's nickname as the "Land of The Rising Sun".
Founded: 1933
Founder: Masujiro Hashimoto, Yoshisuke Aikawa
Headquarters: Nishi-ku, Yokohama, Japan
Official Site: www.nissan-global.com
Nissan Motor Company Ltd (often shortened to Nissan), is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo.
The name 'Nissan' originated during the 1930s as an abbreviation used on the Tokyo Stock Exchange for Nihon Sangyo.
Nissan's slogan has been "Innovation That Excites" in the United States.
Learn More: Nissan Wiki
The Nissan Ariya, the first crossover EV for the brand, is the first car to be emblazoned with the new logo. Nissan said the new logo will start to appear across the brand’s various platforms gradually
Japanese car brand Nissan has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional logo. Like other automakers who've changed their logos, it's flatter and simpler for better adaptation to digital use.
At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand."
The version logo was released in 2012. It is very similar to the previous Nissan logo, except the gradients of the silver and gray colors have changed. This shift reflects Nissan’s dedication to both innovation and tradition.
In 2001, Nissan updated the logo with sharper, cleaner lines and a less reflective silver color scheme that highlighted the excellence and sophistication of the brand.
The Datsun division was discontinued in 1984, and Nissan Motors became the official auto brand. It adopted a similar logo to Datsun, which features a Japanese symbol reflecting the sun, with "Datsun" replaced by "Nissan".
While Nissan was a Japanese holding company that had controlled foundries and auto parts businesses since 1928, it did not officially become an automobile manufacturer until it took over Datsun Motors. During this time period, all vehicles exported from Japan were sold under the Datsun label.
The "classic" Datsun logo, based on the Flag of Japan and Japan's nickname as the "Land of the Rising Sun". Nissan inherited the logo from its predecessor and sister company Datsun in 1984, replacing ‘Datsun’ inscription with ‘Nissan’ one.
Today, Nissan is one of the world's leading passenger car manufacturers. Although the logo has changed many times since the company's foundation, Nissan's vision has not.
The new Nissan Z sports car will feature redesigned badges, according to trademark applications. A new stylized "Z" logo and a redesigned Nissan brand logo are both likely to appear on the next-gen model, expected to be called 400Z.
The current Nissan logo features more of a 3-D look, while the new Nissan logo is flatter and devoid of the shadowing on the current logo.
RELATED: Nissan Nismo Logo, Nissan GT-R logo, Datsun Logo
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