Lotus Logo (2019-Present)
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In 2019, Lotus has introduced a new take on its traditional logo, revising a graphic and tweaking the font of a wordmark. The new logo – to simplify and add lightness.
| Lotus Information | |
|---|---|
| Founded | 1952 |
| Founder | Colin Chapman |
| Headquarters | Hethel, Norfolk, England, United Kingdom |
| Parent | Zhejiang Geely Holding Group |
| Owner | Geely (2017–present) Proton (1996–2017) R. Artioli/Bugatti (1993–1996) General Motors (1986–1993) |
| Official Site | www.lotuscars.com |
| Overview |
Lotus Cars is a British manufacturer of sports and racing cars based at Hethel, England. The company is famous for designing and building landmark race and production automobiles of extremely light weight and possessing legendary handling characteristics. |
Lotus Logo (old 2010)
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Lotus cars marked, in the oval on the floor inlaid with abstract lotus shape, above in addition to the word "Lotus" (LOTUS), also founder of Chapman Name Name (A.C.B CHAPMAN) four letters of the alphabet "A. C. B. C superposition made.
Lotus Symbol (2005)
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The use of yellow color in the Lotus logo embodies sun, energy and joy. The other color, British racing green, exemplifies speed and passion.
The Lotus logo is often considered as one of the most iconic and instantly recognizable car logos in history. It originates from the initials of the company’s founder, Anthony Colin Bruce Chapman. The four letters are positioned inside a triangular lozenge structure against a green background. The triangle itself is contained in a yellow circle.
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