McLaren Logo (2002-Present)
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| McLaren Information | |
|---|---|
| Founded | 1963 |
| Founder | Bruce McLaren |
| Headquarters | Woking, Surrey, United Kingdom |
| Products | Sports cars |
| Official Site | www.mclaren.com |
| Overview |
McLaren Automotive ( McLaren) is a British automotive manufacturer of luxury, high-performance sports cars. |
McLaren Logo (1997-2002)
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According to McLaren, “The revamped logo that first appeared in 1997 featured a streamlined speedmark which bares similarities to the vortices created by our rear wing. It appeared on the top of our cars’ side-pods. They evoke the aggressive markings found on predatory animals and insects.”
McLaren Logo (1991-1997)
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In 1991, the three chevrons of the logo were replaced by just one, and the font was modernised.
McLaren Logo (1981-1991)
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Reflecting the sport’s international growth, the ‘Speedy Kiwi’ disappeared in 1981 to be replaced by the McLaren International logo. It was designed by Raymond Loewy and evokes a chequered flag.
To mark their move to the McLaren Technology Centre, the McLaren logo was refined and updated in 2002 with a more modern design; the now familiar speedmark was retained.
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