Many car brands are inspired by animal imagery when creating their logotypes.
The lion is one of the most popular images used in car company logos since this animal has strength, courage, and leadership. The lion is one of the most widely used symbols of royalty and power since ancient times.
The most well-known car logos include Peugeot (France), Holden (Australia), Proton (Malaysia), Roewe (China), and more.
Let’s take a look! Below are 7 car logos that use lion imagery to describe their product or company.
INKAS Armored Vehicle Manufacturing is a division of INKAS Group of Companies, which specializes in the design and production of a wide range of armored vehicles, including executive SUVs, luxury sedans, special purpose vehicles, personnel carriers, cash-in-transit vehicles, and others. Since its inception in 1996, INKAS Armored Vehicle Manufacturing has been providing armored vehicles for financial institutions, law enforcement agencies, government officials, and corporate clients.
The INKAS lion car emblem is used to emphasize the strength, safety, and bulletproof protection of INKAS vehicles. The lion holds a sword, ready to defend the car owner in any case.
Büssing AG was a German bus and truck manufacturer, established in 1903 by Heinrich Büssing (1843–1929) in Braunschweig. It quickly evolved to one of the largest European producers, whose utility vehicles with the Brunswick Lion emblem were widely distributed, especially from the 1930s onwards.
The company was taken over by MAN AG in 1971. MAN started to use the lion logo on its newly named "MAN-Büssing" trucks.
The name Roewe originates from SAIC's failure to acquire the Rover brand name from BMW c. 2005 (it was instead sold to Ford in 2006, and the brand is currently owned by Tata Motors).
Composed of the Chinese characters Róng and wēi, which roughly mean "glorious power", the name is a transliteration of Rover, although SAIC has stated that it is derived from Löwe, the German word for lion. Loewe, pronounced much like Roewe by Chinese speakers, is also the name of a Spanish manufacturer of luxury leather goods.
In 2000, the new Proton logo was used on the Proton Waja which launched in that year. It featured a stylized lion head (some say it’s a tiger head) on a green roundel embossed upon a dark blue shield, with the Proton name in yellow capital letters in Frutiger font. The standard text representation of the Proton name was also changed from the lowercase italic text "proton" to the uppercase "PROTON".
All Proton cars manufactured after 2000 carried the new badge, both in the domestic and export markets. The roaring lion reminds of the roar of a speeding car, as well as of speed and power of Proton cars.
Holden, formerly known as General Motors-Holden, is an Australian automobile marque and former automobile manufacturer, which manufactured cars in Australia before switching to importing cars under the Holden brand.
The Holden logo, or “Holden lion and stone” as it is known, has assumed a crucial role in setting up Holden’s character. In 1928, Holden’s Motor Body Builders hired Rayner Hoff to plan the design. The logo alludes to an ancient tale, wherein perceptions of lions moving stones prompted the creation of the wheel.
Peugeot is our most common car logo with a lion symbol.
Peugeot is a French automotive manufacturer, part of Groupe PSA. The Peugeot company's logo, initially a lion walking on an arrow, symbolized the speed, strength, and flexibility of the Peugeot saw blades.
The lion symbol first appeared in 1847 when the PEUGEOT family was producing steel products. The lion image was used to represent the strength and sharpness of the products – symbolized through the lion's jagged and sharp teeth.