The use of horses as symbols dates back thousands of years, and they have been associated with different ideas throughout history. In many cultures, horses were seen as a symbol of power, nobility, and freedom. They were also used as a means of transportation and as a tool for labor. If you are not a horse person, it might be hard to understand why some people love their horses so much.
Why do car manufacturers choose a car logo with horse?
The horse is the most popular symbol used in car company logos since this animal symbol strength, agility, and speed. Famous car logos include Ferrari, Porsche, Ford Mustang, and more.
Below are 10 car logos that use horse symbols to describe their product or company:
Pegaso (Spanish pronunciation: [peˈɣaso], "Pegasus") was a Spanish manufacturer of trucks, omnibuses, tractors, armored vehicles, and, for a while, sports cars. In 1990, Iveco took over Enasa, and the Pegaso name disappeared in 1994.
The mythical Pegasus (winged horse) has been a great inspiration for logos for a long time and was used as a symbol and emblem in art and design even before logos came into being.
KAMAZ is a Russian brand of trucks and engines manufacturer located in Naberezhnye Chelny, Tatarstan. KAMAZ was founded in 1969. It is famous for its cab-over trucks. KAMAZ is a portmanteau which stands for a factory on the Kama River.
Kamaz's logo fashions a horse running through the field, pertaining to the strength and agility of the automobiles.
Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selling Ford car nameplate.
Mustang logo used a picture of a running Mustang Horse as a representation of the car model. Mustang horse is a free-roaming horse in the North American West. This is what they want to convey to the people with the logo – that their cars are high in terms of speed and quality.
The horse on the Porsche logo, which was taken from Stuttgart’s Coat of Arms, represents the stud farm (a term for a horse-breeding farm, so “stud farm” in German is Stuttgart or Stuotgarten) on which the city was built.
Stuttgart used horses in its city seal, inspiring Porsche to make a black horse the centerpiece of its logo which represents power and the seal of Stuttgart.
Originally, the symbol was used by World War I pilot Francesco Baracca on his airplane. The reason Ferrari’s horse is black, not red, is because it was meant to be a symbol of mourning for the fallen pilot.
The Prancing Horse is used as part of Ferrari and Scuderia Ferrari logos, on Tifosi's flags and as a Ferrari symbol. The hopping horse reflects the power and nowadays fans of the company instantly feel sports and speed vehicles when they consider the Enzo Ferrari logo.